Social Media Banner Design
These days social media presence is as essential as a telephone number—and a strategic approach to social media graphic design is how you make sure your followers answer the call.
For businesses to engage directly with the real people who support you, social media platforms like Twitter, Instagram, YouTube and Pinterest are excellent spaces. It’s where you create content that entertains your followers while fostering brand awareness. As useful as social media is, it is also highly competitive. Once you publish content, it immediately joins an endless stream of content, where it will compete not only with the content produced by other brands, but also with the platform’s ranking algorithm. In social media, only the strong survive, but the good news is that for you we create memorable, engaging content for your social media that standout from the clutter.
This ultimate guide to social media design will walk you through the different kinds of social media graphics, how to use them and, most importantly, how to make them matter.
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Social media design overview
- Before you start your social media design
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- Plan your social media design strategy
- List, brief and schedule your design assets
- Keep a reference of the content sizes and dimensions for each platform
- Tips on designing your social media page
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- Profile picture design
- Cover image design
- Profile page layout design
- Platform-specific profile branding
- 5 guidelines for social media content design
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- Design content in a way that is useful to your followers
- Incorporate different types of design into your content
- Balance individual content with your overall profile page
- Design themed content and templates
- Adjust your design based on analytics
Creative Banner Design – A Step by Step Guide
Designing a creative banner campaign can be a long, complicated process involving many different people. The longer the process gets, the easier it is to forget certain steps, or ignore certain parts due to time constraints. Not any longer, thankfully we’ve created this checklist to assist with your creative banner design, so you can make sure you’ve got everything covered, and are working in the most efficient way possible.
- Step 1 – Decide on your offer
- Step 2 – Identify Your Audience
- Step 3 – Brainstorm Ideas
- Step 4 – Conceptualise
- Step 5 – Choose your format
- Step 6 – Size it up
- Step 7 – Design
- Step 8 – Text and Translation
- Step 9 – The Final Checks
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