5 Effective Tips to Build An Engaging App

It’s easy to assume that user acquisition is the central metric for determining mobile app success, but without active users, high download rates won’t yield any business value. Brands are spending an enormous amount of money acquiring users; however, it only begins here. After acquiring users, the value is in engaging and retaining them. 

Mobile app engagement and mobile app retention are two metrics that provide genuine insight into the success of an application. Low app engagement and retention are a recipe for failure, while high engagement and retention equal the opposite.

Engagement – describes how active users are on the application. While this is a somewhat subjective metric, Localytics describes highly engaged users as users that participate in 11 or more app sessions a month.

Retention – while again a somewhat subjective term, the industry benchmark is the percentage of an app’s users who return to the app within three months of their first session. Localytics even defines mobile app user retention as a user that returns to the app at least 1x within 30 days. It’s important to note that every brand will have an individual definition of engagement as retention, depending on the nature of the app.

Combined, these metrics determine an app’s “stickiness” – how engaged and loyal users are for a particular app. For enterprises primarily concerned with user conversions and/or monetization, the most important objective is to keep users engaged and ensure repeat usage.

we will study 10 tips that can help you build a successful mobile app.

1. Find out why users will want to use your mobile app?
2. Find out what is going to be the primary user flow through your mobile app
3. Build distributed feature flags
4. Keep the most essential features for the first version
5. Deliver real value
6. Choose the right tech stack for your long-term development and maintenance needs
7. Keep your app simple
8. Build your app for multiple platforms
9. Test your mobile app on real devices with real people before release
10. Provide off-line functionality